Now that Peyton's retired, he's got nothing to do on Sundays,
except watch NFL SUNDAY TICKET and mess around the house.
We also created a spoof cover for Sports Illustrated, called "Sundays Illustrated"
featuring an eight-page insert of Peyton doing mundane chores.
There was also an epic activation created that let fans participate in Peyton's Retirement Combine and compete to finish Sunday Morning tasks while wearing a full robe.
And the pinnacle of this campaign is when we reached the top post on Reddit.
With Jon Robbins and the dudes at Grey, MJZ, & Mackcut.